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Writing · Free

Brand Voice Starter

Give AI a reusable brief for your venue, so captions and replies sound like your business and need less rewriting.

Get the Brand Voice Starter

Copy that could only come from your venue.

The same bakery, two homepage lines. The new one uses facts only this business has.

Before · could be any bakeryLove in every bite!
After · only this bakeryFrom the bakery counter to the café table, since 2006.

From its voice brief

Name
Mrs Kaur’s, always with the apostrophe
Avoid
Lines that could belong to any bakery
Facts
Verified only: Khan Market, since 2006
Words
Warm, generous, favourite

The kit’s worksheet builds a brief like this for your venue.

From Mrs Kaur’s website copy audit against its writing rules, shared with permission.

Free resource

Brand Voice Starter

Give AI your venue’s facts and voice before asking it to write, so captions and replies sound like you.

What you receive

  • PDF guide, 8 pages
  • Word worksheet
  • Prompts file

Time Allow 30–45 minutes to create your first brief. Reuse it for future drafts.

Essential check: every fact and claim in a draft must match your own fixed facts before anything is posted.

Get the Brand Voice Starter

Free. PDF guide, 8 pages, Word worksheet, Prompts file.

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Inside the guide

Every page of the PDF guide. Select a page to see it larger.

  • Cover: Mrs Kaur's old homepage line beside the line that replaced it, a voice-brief excerpt, and what's inside the kit

    Page 1: Cover: Mrs Kaur's old homepage line beside the line that replaced it, a voice-brief excerpt, and what's inside the kit

    Cover: Mrs Kaur's old homepage line beside the line that replaced it, a voice-brief excerpt, and what's inside the kit
    Page 1
  • Contents and the start-here section

    Page 2: Contents and the start-here section

    Contents and the start-here section
    Page 2
  • The real example set out with the voice-brief excerpt, then step 1, the worksheet

    Page 3: The real example set out with the voice-brief excerpt, then step 1, the worksheet

    The real example set out with the voice-brief excerpt, then step 1, the worksheet
    Page 3
  • The rest of the worksheet, then the voice-brief prompt (V1)

    Page 4: The rest of the worksheet, then the voice-brief prompt (V1)

    The rest of the worksheet, then the voice-brief prompt (V1)
    Page 4
  • Writing with the brief (V2), fixing a generic draft (V3) and the start of a made-up worked example

    Page 5: Writing with the brief (V2), fixing a generic draft (V3) and the start of a made-up worked example

    Writing with the brief (V2), fixing a generic draft (V3) and the start of a made-up worked example
    Page 5
  • The worked example: a draft without the brief and with it

    Page 6: The worked example: a draft without the brief and with it

    The worked example: a draft without the brief and with it
    Page 6
  • Checks before you post, and troubleshooting

    Page 7: Checks before you post, and troubleshooting

    Checks before you post, and troubleshooting
    Page 7
  • Using this resource

    Page 8: Using this resource

    Using this resource
    Page 8

Kit details

You need
  • Five to ten things your venue has already written that you like (captions, menu lines, replies)
  • Any AI chat tool
Inside the guide
  • Start-here page
  • Brand facts and voice worksheet: fixed facts, words you use, words you never use, tone
  • How to pick five pieces of your own writing as examples
  • Voice-brief prompt that turns the worksheet into a one-page brief
  • Correction prompt for drafts that sound generic
  • Completed example for a fictional neighbourhood café
  • Checks for facts, tone and claims you can’t make
How it works, and the checks
  1. Fill in the worksheet with facts and your own examples.
  2. Use the voice-brief prompt to turn it into one page.
  3. Start every writing task by pasting the brief.
  4. Check each draft against the brief before posting.

Checks before you use it

  • Every fact matches your fixed-facts list
  • No words from your 'never use' list
  • No promises you can’t keep (prices, timings, awards)

Questions

Which AI tool do I need?

Any AI chat tool.

How do I use the files?

Unzip the download and start with the PDF guide: it takes you through every step. The prompts file has each prompt ready to copy. The Word file is the editable worksheet or template, and it also opens in Google Docs.

Can I share it with my team?

Yes, use it freely in your own business. Please don’t resell or republish the files; share this page’s link instead.

The download didn’t start, or the email hasn’t arrived

Use the download button on this page after you enter your email. If the email isn’t in your inbox after a few minutes, check spam or promotions, or email rish@aiforhospitality.in and we’ll send the files.

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